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Since 1981 · Founded by Shri Mewalal Jaiswal
Four decades of engineering excellence. Reimagined for the digital age by a new generation. We are not just a supplier; we are the comprehensive solution for modern industry.
London to India, 2013
"In 2013, a 20-year-old Raunak Jaiswal stood at the intersection of generational tradition and a rapidly changing global landscape."
The business had been running since 1981 under the visionary leadership of his grandfather, Shri Mewalal Jaiswal. Returning from London with a BCom Honors degree, Raunak witnessed the global digital revolution firsthand. The era of fragmented suppliers was ending; the one-stop shop was rising. The choice was stark: adapt to the digital age or risk obsolescence.
The family business needed a new course, but the market was unfamiliar with the internet. For two arduous years, Raunak's team utilized WhatsApp, texts, and images simply to educate. Trust had to be built before transactions could happen.
A massive offline campaign offering products at cost price. The result? A substantial crowd, skyrocketing visibility, and an undeniable mark on the market.
Commenced importing high-efficiency, affordable products from China. Inbound traffic surged from 5% to 30%, unlocking entirely new, overlooked markets.
Through relentless education, strategic imports, and unwavering trust, the company officially achieved ₹1 crore in annual sales.
Today, RJ Traders establishes direct connections with factory owners, eliminating intermediaries. But our true differentiator is our foundation.
2023 Growth
5x
Instilled by grandfather and father: Trust is paramount. Once lost, everything unravels.
Gearboxes, pumps, CRM systems, digital billing, motor rentals, and extended warranties.
Our robust network of logistics partners provides a competitive advantage, ensuring rapid, free setup and swift deliveries no other company can match.
From motors to gearboxes, starters to drives — our team is ready to help you find the perfect solution.
