The
Legacy
of RJ Traders
From a modest beginning in the industrial heartland of Howrah to becoming a trusted name pan-India — our story is one of resilience, vision, and an unwavering commitment to engineering excellence.
A Vision Born in 1981
Shri Mewalal Jaiswal
Founder · 1981
A visionary entrepreneur who recognized the growing demand for reliable industrial motors in West Bengal's thriving manufacturing sector. With deep expertise and unwavering ethics, he established RJ Traders as a trusted name in Howrah — the industrial gateway to eastern India.
"Trust is the only currency that matters in business. Once lost, everything unravels."
The Early Days
Starting with a small inventory of induction motors and a single shop in Howrah, Shri Mewalal Jaiswal built relationships one customer at a time.
Industrial Heartland
Howrah's strategic location near Kolkata port and its concentration of manufacturing made it the ideal base for what would become a pan-India operation.
Steady Growth
Through the 1980s and 90s, the company expanded its product range and dealer network, becoming a go-to supplier for factories across West Bengal.
A New Generation Takes the Helm
In 2013, a 20-year-old Raunak Jaiswal returned from London with a BCom Honors degree — and a vision to transform a traditional family business into a modern industrial powerhouse.
The industrial landscape was changing. The rise of e-commerce, digital communication, and global supply chains meant that businesses had to adapt or be left behind. Raunak saw an opportunity — not just to continue his grandfather's legacy, but to build upon it.
The first challenge was enormous: educating a market that was entirely offline. For two years, the team used WhatsApp, product images, and detailed technical specifications to build trust with factory owners across India — one conversation at a time.
"The internet wasn't just a tool — it was the bridge between generations. My grandfather built relationships face-to-face. I had to learn to build them screen-to-screen, while keeping the same values intact."
— Raunak Jaiswal
- → Returned from London with global perspective
- → Digitized the business from the ground up
- → Expanded product sourcing to global markets
- → Built India's first digital-first industrial motor supply
Four Generations of Excellence
Each generation brought its own strengths, building upon the foundation laid by the previous one. The legacy now continues with a new generation entrepreneur.
Shri Mewalal Jaiswal
The founder who laid the cornerstone. His philosophy of unwavering integrity, deep technical knowledge, and customer-first approach became the DNA of RJ Traders.
The Transition Keepers
The bridge between tradition and innovation. This generation ensured that the values of the founder were preserved while embracing the changes needed to compete in a modern economy.
Raunak Jaiswal
The modern visionary. Combining a global education with family values, Raunak digitized operations, expanded to 800+ clients, and positioned RJ Traders as a pan-India industrial powerhouse.
Rahul Jaiswal
New Gen Entrepreneur
The newest force driving RJ Traders forward. With fresh energy, modern perspectives, and a deep respect for family legacy, Rahul represents the next chapter of the Jaiswal family's commitment to engineering excellence and customer trust.
Our Journey Through the Decades
The Founding
Shri Mewalal Jaiswal establishes RJ Traders in Howrah, West Bengal, starting with industrial induction motors.
Expansion Era
Product range expands to include gearboxes, starters, and drives. Dealer network grows across West Bengal and neighbouring states.
The Digital Shift
Raunak Jaiswal returns from London and begins digitizing the business. The journey of modernizing a legacy begins.
₹1 Crore Milestone
Through relentless effort and strategic global sourcing, RJ Traders achieves its first ₹1 crore in annual sales.
5x Growth
Sales quintuple as RJ Traders expands its product range, digital presence, and client base to 800+ across India.
The Digital Future
RJ Traders launches its new digital platform, bringing 38+ products, real-time pricing, and instant enquiry capabilities to clients nationwide.
New Gen Entrepreneur
Rahul Jaiswal steps forward as the new generation entrepreneur, bringing fresh energy and vision to carry the Jaiswal legacy into the future.
Values That Have Endured Four Decades
Unwavering Trust
Trust isn't given — it's earned, one transaction at a time. Our founder's principle remains our guiding light: integrity above all.
Engineering Excellence
Every product we supply meets rigorous quality standards. From IE2 to IE4, from gearboxes to drives — excellence is non-negotiable.
Global Perspective
A local business with a global outlook. We source from the best manufacturers worldwide while serving clients across every Indian state.
Continuous Innovation
From WhatsApp-based sales to an AI-powered digital platform — we embrace technology to serve our clients better every day.
Family First
We treat our clients, employees, and partners as family. Because that's what RJ Traders has always been — a family business with family values.
Made for India
Every solution we provide is tailored for Indian industrial conditions — from voltage fluctuations to dusty environments to extreme heat.
Be Part of Our Next Chapter
Whether you need motors, gearboxes, starters, or drives — our team carries forward four decades of expertise to serve you.